Does DxO off any Special Pricing on Occasion?

[Fineus]

It’s going back a little bit but DxO’s Black Friday sale in 2024 occurred in November:

DXO's 2024 Black Friday pricing just released

Eagle eyed viewers may have noticed the site was down for maintenance in the last couple of hours. Well that’s just changed. Black Friday discounts are now available within the shop: https://imgur.com/K3qOfEj Discounts are also available to existing members to upgrade via their account, if they don’t have the latest version. In the UK, I’m seeing Photolab 7 to 8 upgrade drop £20 from £99 to £79.99, and ViewPoint 4 from £59 to £49.99.

There’s images in there of what the sale was like.

There’s another thread on Black Friday deals here:

Black Friday is here. PL7 elite upgrade 89$

FP5 to FP7 was BF sale, not upgrade pricing because i didn’t have FP6

IIRC last year’s (2025) Black Friday deal wasn’t that great in terms of value to existing customers.

FYI PhotoLab 9 released in early September 2025, again IIRC about 3 weeks earlier than the previous major (PhotoLab 8) release.

So we should be seeing PhotoLab 10 within a month’s time, I would expect.