Why still no crossgrade from PL?

I know that DxO always says that PhotoLab and PureRaw are different products, but refusing to offer crossgrade pricing shows a bit of disinterest in maintaining customer loyalty. I’m sure I’m not the only person who has gotten tired of constantly comparing and upgrading 3-5 raw processors, has decided that PhotoLab (while it has strengths) isn’t going to be the best single option, and would probably pick up PureRaw on a crossgrade from PhotoLab if it existed. So, every year, I decide not to upgrade PhotoLab, then take a look at the price of PureRaw and decide that it’s not worth paying more than the upgrade price on PhotoLab to just get it’s demosaicing and denoising as a plugin. So, no sale.

They could even make the customer choose between upgrading PhotoLab or using it to crossgrade to PureRaw, and once you’ve done one for a given license, you can’t do the other.

Crossgrades between DxO products is very unlikely to ever happen.

Mark

Who knows what the future holds. It might depend on the licensing system DxO is using (which I’m sure they didn’t develop in-house). But also, only DxO knows what their budget is - how much they need to charge per product in order to break even or turn a profit. I don’t see how anyone can really draw conclusions without info like that.

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Moreover, DxO has to pay salaries on a regular basis and I suppose that licenses are sold quite unevenly distributed through the year.

Offering crossgrades to a lower cost product is not what I’ve seen yet, usually you can get crossgrades if you step up. Offering an incentive to achieve lower income feels unlogical from a business point of view - unless the risk of losing a great number of customers grew.

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My conclusions were based on DxO’s consistent historical precedent. Notice, I did not indicate it would never happen, merely that it was very unlikely.

Mark