I think it is a good strategy from DxO, I am coming back to photography after a sabbatical doing something else. I have used Nik since it was first owned and created by Nik Software, so I knew I wanted it. I have also been looking to move away from Adobe as their pricing model does not suit my needs (I am being polite ;)), so I bought Nik, tried out DxO Photolab, saw the quality of the Raw conversions and purchased the DXO 3.2 Elite a few days later. I may not have tried Photolab it if it was not bundled. Although, I agree that for people who already have DxO, getting DxO as a part of a bundle seems a bit of a waist. Maybe as a part of an upgrade path DxO could offer only Nik for a reduced price (if the person already has PhotoLab). I will leave that hanging for DxO to consider.