EasyHDR creates much more natural HDR images than for instance Aurora 2019. PhotoMatix Pro and Aurora are apparently quite similar in their output style. I’ll probably return Aurora 2019 as I so much prefer what I get out of EasyHDR.
EasyHDR also does a much better job auto-masking moving objects (branches, windmills) to eliminate ghosting than either Aurora 2019 or Photoshop CS6.
EasyHDR is much less expensive than Photomatix Pro - it’s just some bright guy in Poland named Bartłomiej Okonek who is a programmer and an astro-photographer who originally created it for his own use. He’s running a 20% off sale now. Theoretically you should buy the commercial license at €47 and not the home license at €28 but you could probably start with the home license until you successfully deploy EasyHDR in your commercial workflow.
Here’s a couple of examples of EasyHDR processed images - note I’m processing to attempt to make the image look natural.
I sometimes use jpegs pre-processed with DxO PhotoLab when creating HDR images with EasyHDR to make sure the results have the correct colours up front. Sometimes I work directly with RAW images which does allow a bit more flexibility within EasyHDR.