I have bought it for years, i have version 7 and they give 18% in black friday 2025 upgrade price
How cheap is that
Nik is 15% off
Sure up to 50% off… But basically nothing for loyal customers
I really feel like dxo does not appreciate returning customers
Here’s another way to look at it, though. If you have PL 5, test PL 6 and feel it’s just a little better than PL 5 and not worth the upgrade cost, and think PL 7 still isn’t worth the upgrade, but now you’re ready to upgrade to PL 8, you’ve come out ahead financially waiting until now and buying a new full version at Black Friday pricing compared to paying for either PL 6 or PL 7 and PL 8 upgrades.
I get that you don’t like the lack of loyalty love in getting shut out from upgrade pricing going from PL 5 to PL 8, but it’s been this way for years, and DxO has decided this is a better way for them to go.
Topaz Labs is much more generous about its upgrade policy as well as bundling upgrades pre-release and at Black Friday, but Topaz Labs also tends to abandon apps after a few years without cross-upgrading. Every company has to decide how to get the bucks.
does PL8 really add enough from PL7 to be worth the upgrade for you? that’s the only question that really matter, and it’s probably the reason why many skip 1 upgrade and why DxO only give discount to last 2 version.
for the price, C1 is more expensive, so it comes down to your needs. or you can get pureraw and mix it with any other software.
I feel your pain, as a user of DxO Photolab 5 Elite. Nevertheless, despite improvements in PL 8, I think I’ll stick with my current version, which does what I need it to do and avoids the learning curve needed to master new features. That said, after skipping upgrades for 6 and 7, it seems reasonable to treat me as a new customer, and they’re still ahead of Adobe.