“AI” masking lives in RGB world. PL has perhaps the best noise reduction on the market, manages colors “well” during the edits, and it’s simple enough and ergonomic to be productive for basic photo development. For high-end fine-tuning, use PL output in PhotoShop, Affinity, DaVinci, etc. For basic work, PL output may be good enough. It’s hard to say what DxO strategy is, but they seem to be focused on the image pre-processing science, which they do quite well, with some things still to tune and add. Maybe they should join forces with, say Affinity (+C1?), to make a complete product portfolio (??).
Off-topic:
That has already happened few years ago, when many agencies fired a lot of experienced photographers, switching to photos provided by the readers. The quality went down, but who cares? But it seems some still do – anything extreme comes usually with a backlash.
What ways do you see? Some artists have to make their living from advertisements, and that market may soon vanish due to “AI generatives”. It may be like with my friend, who came from a family of “masters of typesetting art” going back few generations, and became himself a graphics editor. So, some photographers may become consultants.
That’s mostly “ML” used for denoising and avoidance of demosaicking artifacts.
If you take pictures of events (e.g. weddings, sports, etc), people will hate fakes, except perhaps for a few funny add-ons, where “AI” can ADD a creative touch. War time reporters are still a different story (e.g. common loss of touch with reality).
Currently most of things marketed as “AI” are really standard algorithms using (Deep) Machine Learning to get the “right” parameters. Sometimes the results are funny, as you can see from examples of object removal and inventing the background which was not there. It is still very primitive on average.
Did you use that? The direction may be useful but the devil is in the details, which may not work under very variable lighting. Will customers really care? The primary goal is productivity, and maybe there’s not too much to save here?
Much longer, since C1 started with processing studio photos from PhaseOne MF backs about 25 years ago (?).
Somehow humanity has managed with fire, electricity, and atomic energy inventions…