This is one thing that DxO, in my opinion, is really missing out since the beginning.
Even if I own both Photolab Elite and Film Pack, I’ve never received a cumulative discount offer for upgrading both the products.
Let me explain what I mean.
Upgrading Photolab costs (e.g.) 100. During the Black Friday / Cyber Monday period, it costs 80.
Upgrading Film Pack costs (e.g.) 80. During the Black Friday / Cyber Monday period, it costs 60.
So the total is 140 during Black Friday & Cyber Monday…
Why not proposing an additional 15% discount for me, given the fact I own two products? I would be happy for that, and that would encourage me to stick to DxO software even more!
Going even further, the discount percentage could / should rise for those who own even more products: 20% for 3 products, 25% for 4 or more products.
This would simply be a “fidelization” program, and in my opinion it would make upgrade campaigns a lot more successful. Please, take this seriously into account!
Moved it, thanks: but this is not related to a specific product. When changing section I was forced to choose just one product and i chose Photolab (since there is one “Feature Request” section for each single DxO product).
This is rather a marketing strategy suggestion about people owning more than one DxO product. Would be nice - as a customer - to feel like I’m a bit more “cuddled” by the software house.
I have already sent a similar request directly to DxO Support.
Two years ago there were bundle offers for new customers and I was annoyed that existing customers were left out, i.e. if you already owned one of the individual products in the bundle, no preferential price was granted for the other product.
As always, the reply was friendly and non-binding, saying that it would be passed on to the marketing department.
But maybe a new attempt will help.
Thanks for the report Martin, indeed there should be a greater “pressing” by customers over DxO about this argument.
Otherwise, I don’t think the software house will be encouraged in listening to us.
Do you think we should act with single “feedback requests” via our own account’s pages?
Or… could this “suggestions post” be enough (I don’t think so )?
The best way to get lower prices is to check with friends in the US, they often see lower prices than folks in Europe. Also, stick to a version for a few years and get a new one only if you need to because you bought a new camera or absolutely want that new killer feature that seems to come up in a new release.
We can also vote with our wallets by not upgrading…which will push upgrade prices up (DxO folks need to eat too) but otherwise, DxO sets the prices and we can nod or shake our heads. Apart from some possible therapeutic effect, we’ll not profit from lower prices though.
I’d like it to just account for everything I’m upgrading or have and bundles to be available for upgrades that mirror the offers available to people buying the software for the first time. New purchases and upgrades costing about the same after accounting for bundle discounts is kind of disheartening.
DxO stuff is one of the few things I’m happy to pay for. So I don’t mind paying for an upgrade every year or two on things as they become available, but sometimes the pricing structure in one sale versus another is kind of a drag.
I understand there’s got to be a lot of overhead time and cost to create the camera and lens profiles that other companies don’t necessarily have or have at the same quality. The quality I get from that makes paying for it worthwhile.
If you update every 2nd year only, your accumulated cost will be lowest without skipping too many versions. Buying a new license very 3rd year is more expensive.
Obviously, if DxO changes prices or conditions, the situation might change.
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