The DxO Black Friday sale is now live.
(Details below, but specifics may vary depending on your country of course!)
It looks like - of the various modules - ViewPoint is the one that sees a 50% reduction. The others have ~£20-£40 discounted from the sale price. Not sure how this stacks up for those upgrading, rather than buying “new”.
I’ve just been in contact with DXO support. They have confirmed that no bundles will be on offer for black Friday 2025.
Very disappointing.
Looks like everything is $10 more for the upgrade price.
Nik Collection, FilmPack and PhotoLab are all significantly less discounted than last year’s discount prices.
Here’s this year’s Black Friday shopfront for US users.
I guess part of this is that in 2024, Nik Collection 7 and FilmPack 7 weren’t considered “new” where they are now.
Getting back to UK prices, £110 for a new license of FilmPack is pretty crazy. By contrast an annual subscription to Lightroom which includes 1TB cloud storage and the Lightroom mobile app is £144 through Adobe or even cheaper (£120) through Amazon. Bear in mind FilmPack needs PhotoLab to be a fully functioning RAW editor like Lightroom is and a new PhotoLab license would be £180.
So PhotoLab is now more expensive than Lightroom but minus the mobile app or cloud storage.
Sure we don’t have to pay again in a year’s time but in the short term we’ll miss out on further functionality and in the long term we’ll have to pay again in full if we want to fully upgrade.
Not very competitive.
I agree, it’s not very competitive.
Sometimes I ask myself, “why am I still here??”
Only the powers that be can answer that question.
If I remember correctly bundle of PureRaw and Nik Collection was EUR 250 now combining purchase of these two products separately I would pay EUR 20 less only? That gives EUR 10 discount per product - really…? I was waiting with the potential purchase for Black Friday and now I’m very disappointed. I don’t have Paypal payment in instalments in my country so I guess I will not buy anything this BF…
Resurrection of an old situation: Up to 50% off…and it’s exactly one product that gets that kind of discount. Last year, it was FP, this year, it’s VP, next year … we’ll see.
I’ve been trialling PL9 and liking it very much. Had a look on prices the other day and a bundle was offered with Filmpack for around £279 - so while waiting for Black Friday to see what interesting deals would be offered, I installed the trial of that. And I’m quite liking the extras but it’s expensive for what you get. But I figured - a discounted bundle price, I would probably go for both.
Now on Black Friday there are no bundles and to buy both together with the BF discounts offered would be around £20 more than yesterday. So - the discount bundle offered yesterday was more generous than the BF deal today.
That is very very VERY silly. Do they want to attract customers or not?! Now I’ll probably still go for PL9 but DXO won’t be getting anything more than that. So they lose out on extra revenue. Multiply that by 100 or 500 prospective new customers. Crazy.
I’m scared !
It is up to each of us to determine which software is best for our needs.
No matter what the competitor’s price is!
By the way, what is your equipment budget?
Pascal
Pascal, are you replying to me? I guess so.
I have no set budget but I live only on my pension, so obviously I look to save money where I can.
I am coming from several years using ON1 Photoraw. Which tries to pack a lot into a low priced product - and inevitably it has performance issues and things which don’t work well. And every year the system requirements get higher and higher. Buying a new laptop to run 1 piece of software well is not going to happen.
So, I look at alternatives. And despite the higher price, I consider PL9 a worthwhile upgrade - it doesn’t have as many features as ON1 but for most of my requirements it is much quicker to use, based on the trial. And of course, the things it does have in common with ON1, it does better.
So - I have no problem with the price of PL9, although most do consider it expensive. I would consider it worth it at the BF price. Not including bundles in the BF pricing seems a strange thing to do if you want lots of new customers.
I would also add that I’ve been sharing my experiences with the trial of PL 9 on an ON1 facebook group and other unhappy ON1 customers have indicated they are considering jumping to PL9 after trialling it too. So it’s not just me.
i think I’m going to stick with PL7 for now, all those thread regarding issues with the new PL9.
Why you specifically?
No, I am responding to this argument in general.
Pascal
I have bought upgrade for PL9 and film pack and for me its worth the money - the update to PL9 has been really good - now they just need to iron out the performance issues and wait for apple to fix the bug with subject detection etc.
Well, my Photolab 7 to 9 will be £109 with the ‘discount’. Yeah, I know £20 is better than nothing,
Filmpack (which I have f#ck all use for except I HAVE to have it for a few bits it contains to make DxO work as a real RAW editor) will also be £109 - so basically the same price as new customers) as I only have FP6.
So Photlab 9 wil be my last purchase simply for the noise and lens correction (and forget FilmPack 8 completely). Handy for some shadow recovery, but as I do landscapes I simply shoot 3 exposures and blend, so rarely even for that these days.
NIK will stay because it hasn’t been hobbled by the oft discussed ridiclous set up that DxO uses to shift its ‘extra software’ like FP and VP, and works with many other editors. I use it with PS anyway and never from PL.
Not really had any issues with the trial v9, though the autoselection can bit a bit ropey at times (like most software tbh!).
So I will activate it, and unless something goes wrong will then NOT apply any later bug fixes as i find for me they tend to break a stable setup 
Last year also, the bundles went away for the Black Friday period. As I recall, they became available again afterward. I hope I remember that correctly. Here are the US prices of the bundles compared with the Black Friday deals last year:
Last year, I saved about a dollar by going with a bundle instead of waiting for BF. Another pairing was $50 cheaper with the BF sale. It’s a gamble, but not risky if you wait and the bundle pricing returns after the BF period.
This period, I’m not upgrading to FilmPack 8, but might upgrade to PL9. I’ll save $20 US if I upgrade during the BF sale. Not complaining about that, I expected only $10 (which is how much cheaper the FP8 upgrade is).
PPA Members get an additional 5%.
Who are ‘PPA Members’?
Never heard of.
Professional Photographers of America. I have my gear insurance through them too.
Note though: turns out the 5% only applies to new DxO customers. Since I had purchased Pure Raw before, I didn’t qualify. Paid the $200. 
