It’s actually not as clear as you suggest. On the home page https://nikcollection.dxo.com/ under What’s New? it just says, “Edit Raw files with U Point” and underneath that “You can now apply U Point exclusive local adjustment technology to RAW files giving photographers more versatility and creative possibilities.”
It says nothing at that point about using PhotoLab, and veteran users of the Nik Collection knowing that the apps use the U Point technology will most likely assume that they now support raw. That may be very misleading to current Nik users.
And for new users the price is $99.99 USD, not $69.99. However. for new users not committed to a raw editor, the bundled combination is a tremendous bargain. Recent purchasers of the Essential version at full price ($129.99 USD) may not be too happy. They missed getting it and the new version of the Nik Collection together for only $99.99 USD.
Mark