Don’t think anyone will argue with you there. However, simple observation of how DxO operate strongly suggests that financial factors mean they are driven by the constant need for new users, and that means a constant need for new features, to grab headlines. Optimisation requires time and effort to revisit existing stuff. While such effort would be noticed and welcomed by loyal users, such effort is never going to grab headlines, since it’s halfway to admitting stuff was only ever half-baked.
I’d love to be proven wrong on my above assessment.