My "upgrade" cost is FULL price!?!?

[Egregius ([Greg] (Micro 4/3 + Win11))]

I’m not confusing this with Black Friday. This formerly-annual discount predates the introduction of the Black Friday sales, which used to be 50% off.

Discounts for New version PL 5

Less than a month ago existing users were offered a 30% discount to upgrade to PL 5… Now it’s 50%. This is a really poor way (disrespectful, despicable) to treat your loyal (since 2005 in my case) customers. How about an automatic refund to these users??? Richard

Update: It seems the practice ended with PL6 or PL7:

When does the upgrade offer/pricing expire?

Yes, by all means, if you want the best price, wait for Black Friday (the week of Thanksgiving in the US) when traditionally DxO has offered their best prices briefly for both full and upgrade license purchases, but I will not be surprised if there is a reduction to 25% or 20%, or a partial (e.g. to new full licenses only) or even total elimination of the Black Friday promotion this year. If I recall correctly, the Black Friday price was 40% lower in 2021, cut to 30% lower in 2022. They used to…

https://milled.com/dxo/special-launch-offer-save-30-on-dxo-photolab-5-and-filmpack-6-Grdj1U1LJNYnQqcg

DxO also used to give these discounts in December - but not for a while now.